Overview Attracting and recruiting students is a big challenge. Ensuring courses are filled is now just a part of the task. It’s also about ensuring you connect with your institution’s core audience, and attract as many of the best of them as possible.
Solihull College recognised that it was in a competitive situation and required a marketing strategy to attract students to its 5 key study areas. Research conducted by the College revealed that students increasingly go online to select a college, and an integrated marketing strategy which included SMS was critical to promote the college and their courses.
Join Dave Cooper, Marketing Director at Solihull College to find out how the college is delivering innovative multi-channel campaigns which use SMS as key drivers to drive enquiries and enrolments. By turning to communication channels such as SMS to target students, not only were responses rates higher - up to 50% - it also saved costs of up to £2000 in just one single enrolment period.
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Title: Recruiting Students - Using SMS as an Integral Component of a Marketing Communications Strategy Presenter: Dave Cooper, Director of Marketing, Solihull College Moderator: Travis Sowders, Director of Product Marketing - Blackboard Connect Date: Wednesday October 3rd, 2012 Time: 2:00pm - 2:30pm (BST) / 3:00pm - 3:30pm (CET) Technical Info: Audio will be over VOIP